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The Eighth Mile Consulting officially launched in January this year (2019) and our team has been on an exciting roller coaster ever since. Modeled on a belief of ‘Good People, Helping Good People’, we have stepped out into the world seeking to find positive people and support community serving projects.

The purpose of this report is to provide a mechanism to communicate all of the lessons we learnt along the journey so far. In doing so, we hope that it serves other teams and removes the need to learn the same mistakes the hard way. We also hope that it helps them to capitalise on opportunities which we have identified.

This follows a six-month report which we published in August this year, called “Our no BS review of The Eighth Mile Consulting – 6 Months in”. It also includes many lessons that might be of merit to others.

Snapshot

  • Our team has grown from 2 to 11 people.   
  • We have achieved our first-year brand recognition targets. 
  • We achieved our financial targets. 
  • We exceeded our organisational growth targets by 30%. 
  • We have set all the conditions for our next phase in 2020.

Now that we have that out of the way these are the lessons we learnt or have had reinforced throughout our short journey…

Lesson 1: Only supporting positive projects is financially viable

We have conclusively proven that supporting positive projects is a viable business methodology, but it requires consideration of a number of factors to remain sustainable.

Project funding models need to be discussed early in scoping stages and need to be leveraged off of a Return on Investment (ROI) for the customer. The customer needs to feel that they are supporting something which will provide a positive legacy for them, the community and their brand. But, it needs to be clear that the project is ‘for profit’ as we have staff to pay and administration costs to attend to.

Many positive industries are still in the early stages of development. This means that they have not yet fully embraced the idea of consulting being used in support of their existing organisational structures. This can make conversations difficult when trying to find middle ground that will ensure value for both organisations, whilst also delivering positive projects.

The best approach is to be clear, transparent and upfront about everyone’s expectations.

Lesson 2: Plan to scale and grow quickly

All the strategies in the world will not determine how it plays out on the ground. Always have a reserve or something in the back pocket in order to deal with unforeseen contingencies.

We spent significant time preparing a methodology for scaling our services, based on a number of growth assumptions. As it turns out, what we thought were ambitious growth targets were only half of what was required in reality (a good problem to have). A rapid increase in demand required that our strategy be accelerated in areas in order to accommodate the number of projects which were required in a short time.

We are now in a great place with good projects and initiatives in the pipeline, supported by a proportionately growing staff pool. For the meantime we have found the right balance, but admittedly there were some late nights trying to figure out how we can ensure services were provided to the standard we hold ourselves to.

Lesson 3: Leave your ego & pride at the door. Don’t go down with a sinking ship.

It is not always clear what initiatives will land and which ones will not. Linking back to our military careers there was a popular saying among leaders, “time spent in reconnaissance is seldom wasted”. The same rings true in business.

The time spent conceptualising new ideas, creating a plan for market, and then probing out to determine its value is essential in ensuring your relevance with other client organisations.

This being said, do not put all your eggs in one basket, and do not keep whipping a dead horse. Probing, by its very nature, is used to confirm, validate or deny facts and assumptions. If the data comes back that it isn’t worth the continued effort in a certain area. Stop, learn/adapt, reorientate, and then move again.

Lesson 4: The Sunshine Coast is very difficult to establish in.

One of our aims has been to base The Eighth Mile Consulting out of the Sunshine Coast in Queensland Australia. The reasons for this were based around a growing economy, an acceptance of small businesses, lifestyle, community, technology advancements and great infrastructure.

As it turns out the vast majority of our clients are based in Brisbane. It has been very difficult to break into the cliques associated with the Sunshine Coast despite many efforts to find relevance in the community. In many ways we have found it easier to provide services to other countries such as the USA.

Our company is very keen to support The Sunshine Coast in a more formal capacity but something is going to have to give. It might be a matter of time and pressure making diamonds, but it also might be a venture which is not viable long term. Time will tell.

Not known for stalling, we have a number of initiatives we will test. Depending on the viability of the outcomes we will make decisions whether to officially base our efforts out of Brisbane or Sunshine Coast.

Lesson 5: Build a high performing team, and clients will magnetise towards it.

We are fortunate in that we have access to a unique pool of extremely high performing leaders in which to create our staff base. We have made a deliberate choice to grow the team, prior to knowing all the problems. In doing so, we have actively sourced people which we trust, and we know can deliver incredible services to organisations that need it the most.

The beauty of having access to such people is that they are able to remain flexible and adapt their style, approach and methodology to suit the client and the target audience. The second advantage is that the more high performers we draw into the pool, the more appetising it is for other candidates who may have been fence sitting prior. In essence, it generates its own momentum and energy.

Lesson 6: We remain methodology agnostic

From our inception we have been, and remain, project methodology agnostic.

Due to our tertiary qualifications and history of project management we have developed a strong understanding of different project methodologies. We can use them if requested/required, but you will not see us heavily pushing a specific approach.

Instead, we are strong advocates on developing customised solutions for clients after listening intensively to their stories and determining their needs. We do not subscribe to a one solution fits all approach and we will continue to work under this design. It works for our clients, and it works for us.

Lesson 7: Keep having fun

Throughout this journey we have grown our team, fought through the challenges and have done so with a big smile on our faces. We revel in the complexity and the uncertainty and it has only served to cement many of our friendships in even stronger foundations.

We enjoy going to work and being around our team. We learn and professionally develop from each other and we are good at what we do. I can’t wait to bring in some more equally positive people to the company.

Lesson 8: Continue removing single points of failure

Until now there has been a misconception that The Eighth Mile Consulting team is the ‘Dave and Jono’ experience. This is a perception we need to rectify, as we feel it directly undermines the amazing work being provided by our ever-growing team.

Significant effort will be placed in the next cycle to demonstrate the amazing and unique skillsets which our team provide on a daily basis.

The plan moving forward

Keep trying to find good people by teaming up and partnering with more like-minded and motivated individuals, teams and organisations. 

Continue to scale our services into new industries (watch this space). 

Continue to find our relevance in the Sunshine Coast until it becomes overtly obvious that it is no longer viable. 

Continue supporting veterans, emergency services and first responders as part of an enduring effort across multiple projects. 

Continue to organically grow our follower base on Linkedin without the use of sending requests from the Company page. We believe in creating a community of people who want to be involved, not those who felt pressured to join us. 

Continue growing our team at a rate commensurate with our service demand. 

Continue providing value for free online platforms like LinkedIn, websites and Business magazines in order to help other people, whilst concurrently demonstrating our team’s knowledge base. 

Leadership 101

Leadership is NOT about you. Leadership is about trying to write yourself out of a job by EMPOWERING others to take over and head towards success.

Leadership is:

  • Helping the team understand the strategy
  • Enabling them to operate in your absence
  • Empowering them to make decisions and take risks, protected by your influence

Leadership is not:

  • Witholding information or techniques
  • Isolating individuals
  • Building a team around you for the sake of ego

Leadership 101 Infographic

Leadership Infographic by The Eighth Mile Consulting

An article by David Neal (Director), The Eighth Mile Consulting

In 2017, I medically discharged from the Australian Army due to a myriad of injuries that were gained throughout my time in the Infantry Corps. This is not unusual or special in any way, in fact it is quite a regular occurrence for serving members to medically discharge due to their service caused injuries.

Where my story diverges from the norm is the way that I ultimately addressed the problem surrounding my chronic injuries, and the way in which my team and I are now trying to give our precious findings back to our Veteran community, and provide them with a solution that might help them win their battles.

Throughout my career I had dealt with my injuries in the same way nearly everyone in the service does, by popping Ibuprofen and Panadol like they are tic tac’s, overshadowed by a deep love for beer, bourbon and scotch.

Over time, as the number of broken bones and joints grew as did the need for stronger solutions with an emphasis on Codeine and Opiate solutions. Over time my willingness to use these drugs increased ever so gradually until they became virtually useless, but still left all the negative symptoms such as lack of concentration, dizziness, shortness of breath etc. Simply put, it was not a solution that would work long-term without having serious risks on my health and a high likelihood of developing addictions, or as a minimum a very unhealthy reliance.

When I was finally discharged, I approached my doctor to start developing sustainable longer-term solutions. I was fortunate enough to have access to some incredible medical physicians who were contemporary, understood military issues, were open minded and solution driven. After numerous discussions, the topic of medicinal cannabis was raised in its capacity as a possible solution for chronic pain. This was a bit of a shock to me after having come from a no tolerance community and having been directly responsible for kicking many people out of the Army for their use of recreational cannabis. I would be lying if I also said I was not worried about the judgement of my peers who were currently serving in the Defence force at the time, and would have very little first-hand knowledge in this space.

In any case, there wasn’t a great deal of other alternatives on the plate. I had already had all the nerves fried out of my spine and neck with very little success, with a larger number of surgeries on the way. I really didn’t have anything to lose.

I invested significant research to see if medicinal cannabis had helped other Veterans in similar situations, and it had. Veterans can be very ‘clicky’ sometimes and we often like to speak to our own before we make decisions. I was fortunate to have discussions with a large number of veterans who had also gone the black-market route, utilising recreational cannabis for its pain killing properties. Some of these individuals had experienced remarkable improvements in their physical and mental health as a result of their actions. I had seen the improvements from the outside looking in.

As it was, I was the first to go through the legal prescription process which was a little clunky due to the immaturity of the medicinal cannabis industry at the time, overshadowed by a clunky government legal approval system (TGA). But once through, I was blessed with a solution that not only turned my pain off (yes, off) but also allowed me to stay more coherent, sleep through an entire night (I couldn’t remember the last time I had done that), and generally feel better all round. This was life changing to say the least. My relationships started improving, my moods and confidence improved, and I started feeling younger again. It was a significant jump in the right direction.

The problems I had though was that it was exceptionally expensive ($400 per month, AUD), it tasted disgusting (I can deal with that) and was a difficult administration process to navigate to get there. Another issue was the type of medication one might take; a quick slip of the lips and an individual might agree to a THC (Tetrahydrocannabinol) & CBD (Cannabidiol) solution as opposed to a CBD only solution, resulting in a loss of one’s driving licence. The most difficult thing was trying to have it accepted by the Department of Veteran’s Affairs who can be a very slow-moving and bureaucratic beast.

My team and I decided that something needed to be done. We needed to:

  • A. Educate other veterans about how effective this was as a solution
  • B. Warn others about the dangers associated with Codeine, Opiate and Alcohol
  • C. Provide a platform for veterans to become better educated
  • D. Provide a means for veterans to start their journey to sourcing legally approved medicinal cannabis product
  • E. Provide the best chance for veterans to have their prescriptions subsidised by the Department of Veterans Affairs
  • F. Most importantly, remove the victim persona that follows the veteran community like a plague

After a significant amount of searching, we finally met the team at MedReleaf Australia who were willing to team up with us in developing a platform that would make the product better understood, and easier to source (pending the suitability for the individual). In doing so a partnership was formed. We had also met some not so desirable companies in our journey that were clearly focused on using veterans for the sole purpose of making a ‘quick buck’. The MedReleaf Australia team were considered, caring and compassionate about providing a service where it will get best effect and provide care to the people that had fought on behalf of the country.

Since that time a significant amount of research has been invested into ensuring the currency of information in an industry that is currently flying by the seat of its pants. We have also implemented a ground up build of the ‘Releaf for Veterans’ platform which will enable veterans to simply start their journey by visiting a website. Simply put, the Releaf for Veterans platform will allow veterans to be provided with an alternate and easy to navigate solution if it is applicable to them.

In memory of the veterans we have served who struggle with physical and mental injuries due to their service, we have decided to launch the platform on 11th November (Remembrance Day).

I hope that it in some way this project will both practically and functionally help our community of veterans for which I am proud to have served with, and I owe so much to.

I am exceptionally proud of my team at The Eighth Mile Consulting for their professionalism, tenacity and dedication in delivering this project on time and on budget. Amazing work.

Thank you for reading.