Client behavior can seem like a mystery. This is because purchases are made on emotion first and rationalized later. With this in mind, how can you approach marketing strategy development to position your brand and message in a way that stands out from the rest?
Marketing strategy development is fundamental to creating and running a successful campaign for your organization. What are the values you stand for? What is it that your audience really wants to hear?
In this seminar, Dan Rowell shares his expert insight for those feeling a little lost in the marketing space. By encouraging you to think about your constraints, delivery methods, and evaluation processes, as well as introducing the AIDA model of building content (Attention, Interest, Desire, Action), viewers will walk away with some new approaches to infuse their marketing strategy development with creativity and purpose.
Presenter
Dan Rowell (DSR Branding)
Length of Video
60 Minutes
Marketing Strategy Development Video Highlights
0:00 – Introductions
1:24 – Desired Seminar Outcomes
2:32 – Making Your Message Stand Out In The Noise
6:00 – How To Be Memorable and Unique
9:45 – Putting Yourself on the Same Level With Your Customers
12:57 – How to Strategize and Manage Your Resources
18:05 – Simplifying and Clarifying Your Marketing Message
19:40 – Defining the Problem You’re Solving
22:09 – Creating An Emotional Response
27:55 – Habits and Rituals to Tap Into Creativity
45:05 – Closing Points: What Is the Biggest Challenge and Greatest Opportunity for Businesses Right Now?
49:56 – Q&A and Wrap-Up
Company Overview
Eighth Mile Consulting is a leadership training and consulting agency focused on creating and supporting better leaders in all industries. If you are seeking to develop yourself professionally, we have created an online leadership course to help revitalize your marketing strategy development and communication plan.
For more helpful videos to help you grow your people and your organization, subscribe to our YouTube channel.
