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Whether you’re overseeing the adoption of a new platform or conducting a full-scale merger, effective change management will be critical to the success or failure of the project. A few years ago, Jonathan Clark and I assisted in the implementation of a large-scale Information Technology (IT) project. This project influenced almost all aspects of the broader organization’s finance, sub-projects, customer data, product information, operations, manufacturing capabilities, retail centers, and more. Prior to this project, we were involved in numerous technology-based projects within the Military, as both deliverers and users. Our experiences have uncovered a number of significant recurring themes and lessons which we wanted to take the opportunity to share with those who had the time to listen.

Effective Change Management Is Not An Afterthought

Change management is not a joke. It is not the responsibility of a single agency or individual to promote change within an organization. It requires significant investment and analysis at all levels of an organization.  For effective change management on a large scale, you need to provide leadership, champions, preparation, and context. We have seen many instances of organizations that want to implement a change but are not willing to invest anything in order to achieve it. Worse yet, no one understands why the change is necessary or how it will occur.

Related Reading: Myths of Change Management (VIDEO)

Change within organizations too often starts with the word just. We’re just replacing capability A with B. We just want to absorb another organization. We just need to transition Team A into Role D.

There is no “just” when it comes to effective change management. That type of approach all but guarantees a waste of money, time, and resources, up to and including a full regression or undoing of the change efforts. Depending on the scale of the effort, it could literally destroy an organization.

 

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Systems And Technology Alone Will Not Save You

During our years as change management consultants, we have observed an overreliance on technology. It is a common misconception that new digital systems will fix poor processes. But they never have, and they never will. There is no doubt that technology can enhance an organization’s productivity, capabilities, and efficiencies. But part of effective change management is making sure you have the right people to implement and align the technology to a strategic direction. If those people do not understand the strategic direction of the company, the technology they implement may only send you further off course.

Related Reading: How NOT To Collect Data for Business

In many instances, organizations will implement a new platform or technology because they want to appear innovative and modern. But changing a system comes at a cost in time as well as money. Before you decide to implement a new system, make sure you determine the specific issue this change is going to address and the projected return on investment. It also may be worth considering non-technological alternatives. You will have no hope of effective change management if you’re trying to solve a process- or people-based issue by trying to cover it up with a computer program.

Leadership Is Not A Scary Word

You can change software interfaces and technologies, but unless you have user buy-in and ownership, you will have a fight on your hands every step of the way. If there is no leadership to explain the context, facilitate the time for acceptance, or provide a buffer for mistakes, then users will never see the need to make it work.

The Eighth Mile has had the privilege of working with some truly amazing leaders across multiple industries including military, government, and commercial enterprises. We often hear blasé comments about the differences between leadership and management, but when we ask people if they consider themselves to be a leader, they balk at the last minute and describe themselves as a good manager. Do not do that. If you want to be a leader, then be one. Do not shy away from the responsibilities associated with it. It is a role that offers the privilege of providing a purpose to those around you, sometimes through effective change management, and sometimes simply by working with them to achieve your objectives.

Change Is Inevitable

“Change is inevitable; Progress is a choice”

Dean Lindsay 

Organizations will experience change, either voluntarily or due to the environments they operate in. A business that doesn’t change or evolve with its industry will eventually be left behind. As a result of this many businesses, appear to make reactive and impulsive changes instead of deliberate changes that propel them forward. A lack of careful planning and evaluation can increase costs. Many times, these same organizations don’t align their goals with realistic and achievable timelines, opting instead to rush the change and hope for the best.

For the most effective change management, our experiences at The Eighth Mile prompt us to suggest the following guidelines:

  • Determine the direction of the organization. Any change you make must align with your overall strategy, mission, and goals.
  • Analyze the problem you are trying to fix. How many ways can you think of to solve it?
  • Analyze what is not required to change. This will prevent enacting unnecessary efforts that will only drain your resources.
  • Once a decision is made, communicate the information early and openly to your staff
  • Champion the decision and enforce leadership at all levels.
  • Plan and sequence the change
  • Enact the change
  • Provide ongoing support to ensure success.

Truly effective change management provides a host of benefits, including lower resource costs and higher employee satisfaction, to say nothing of resolving the core issue that necessitated the change in the first place. The risk of getting it wrong, however, can be monumental. Large-scale changes, especially when it comes to implementing new technology, will not work without support from all levels within an organization. Do not assume the problem will go away with wishful thinking. Some change are necessary, and you must manage them effectively if you want your organization to not only survive but excel.

Nervous about effective change management? The Eighth Mile can help. We provide full-service change management consulting and guidance for organizations across multiple industries. Visit our Change Management Services page to find out more, or contact us directly to speak with our consultants.

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Change management is more than a term to describe the process of making adjustments within a company. When done well, it is a process that can lead to outstanding results, lower risk, and better outcomes for companies. It doesn’t have to be complicated. However, it must be done in such a way as to ensure the best full view of the problem and the best solution. So, what is change management?

What Is Change Management in Business?

Change management is the overseeing and facilitating of significant change within an organization. The management team must decide how to properly address and plan for change, developing a comprehensive process for doing so. They then implement that process and manage it from start to completion, assuring success and adjusting to challenges.

When Does a Company Need Change Management?

There are two common scenarios in which change management is a necessary, beneficial investment.

1) A New Project or Process

One of the most common instances in which change management is necessary occurs when the company plans to implement a new project or process into current operations. In doing so, they want all employees and stakeholders on board with the change. This could include massive changes in operations or more minor procedural changes. The key is that the adjustments will impact business operations. Most businesses will go through this process at least once.

2) Acquisition or Mergers

A merger or acquisition changes the game for most companies. This is often a very significant adjustment for all stakeholders and employees. What is change management able to do in this case? Typically, this type of adjustment carries tension and stress with it. Integrating two workforces can mean that many jobs must adjust to new procedures and expectations. Managing this process properly may help to preserve top talent, outline organizational expectations, and help the company move through this process with less strife.

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How Do You Know You Need Change Management?

It’s not always simple to know when to invest in specialized change management support and when to make a few new rules and hope your team follows. Consider the following questions when deciding:

  • What is changing?
  • Why is that changing?
  • What are the implications if the change does not succeed?
  • What is the impact on the employees when this change occurs?
  • What is the impact on the day-to-day operations of the business due to the change?
  • Is the business set up to manage a change of this size, or could it cause frustrations within the workforce?

In many organizations, the goal goes further than implementing rules or changes. They want to explain, educate, and support the people from upper management down who will have some type of impact as a result of this adjustment.

Many people have an aversion to change. Just changing their habits can be a challenge. It’s easier to keep doing things as usual. That occurs whether they get a new manager or the company sells to an investor. By creating the right change mindset from the start, it’s possible to circumvent the negative and achieve more of the desired outcome without as many risks.

Consider the forces for change within your organization that can create stress that may make the investment in change management wise:

  • Government changes are typically critical, as not following these could lead to costly fines or other risks.
  • Social or political events within the organization or from outside the organization that impact the employees of the company can warrant a more delicate process of change.
  • New technology or procedures that require new training or new employee expectations are often best managed with a more hands-on approach.
  • Capturing market opportunities and organizational growth can be essential for a company to continue to operate, making overseeing the transition critical.
  • There are other pain points that could impact the employees, management, or leadership that must receive sensitive handling.

How Does Change Management Start?

Every situation requires a carefully created plan to address the underlying concerns and to create a roadmap for following through. There are often several core components of this process:

  1. Prepare the organization and team for the change. Communicate the details of what may occur and when.
  2. Create a vision for the ideal outcome and make a plan for putting it in place.
  3. Implement the changes and monitor conditions.
  4. Embed changes within the culture and practices of the organization to support the ongoing changes and adjustments.
  5. Review the progress over time and adjust as needed.

A leader’s attitude affects everyone. To ensure the best long-term outcome, ensure your leadership team has the strategies in place to facilitate success.

Find the Help You Need to Facilitate a Better Outcome

Without a doubt, change management often impacts the bottom line and long-term success of companies. Getting it right matters to most organizations. As a result, it’s best to hire a team who can guide and support you through that process. Contact The Eighth Mile Consulting today to discuss your options and to support your growth through these changes.

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We have all heard someone say, “I am not a pessimist; I am a realist.” It is a phrase that has many different layers to it, and it is definitely a topic worth discussing.

There are many that would argue that the world is a terrible and chaotic place characterised by suffering, confusion, and destruction. In many ways they are right. It is not hard to find mediums depicting the destruction and degradation of our societies. If one were actively looking it would take them less than 10 seconds and would probably be as easy as turning on the news. These people often self-characterised as ‘realists’ would reasonably argue that there is no point in burying one’s head in the sand, and that we should deal in facts, however uncomfortable that might be.

On the other side of the coin there exists a group of people, often called ‘optimists’ who seemingly do not care about the impending doom approaching them, and it would appear to external observers that they are living in blissful ignorance. These people are often characterised as blasé and Laissez-Faire. Some look at these people and become frustrated at their lack of involvement or seriousness in the situations around them. They can even come across as non-committal or immature. What adds salt to a realist’s wounds is that these people often live up to 12-15 percent longer than our aforementioned group.

Friction occurs between these two groups because they are often speaking a different language. Conversations become disjointed as both parties are approaching the detail from different existential viewpoints. Add to the mix people’s ego and pride and we have the perfect concoction for an impassable roadblock.

Like most things in life, finding commonality requires a genuine willingness to listen and learn. It must also be nested alongside an admission that every interaction is an opportunity for growth.

You will find what you are looking for (“confirmation bias”)

Earlier we identified that it would not be difficult to find examples of the world in disrepair if someone were actively looking, and this is true. But what if we chose to actively look for the positive things as well? What if we accepted that the world is one of a balancing act between good and bad things simultaneously?

It is not difficult to find evil things. It is much harder to find positive and admirable things. But, does it have to be? Or is that a choice we make? Is it actually harder, or do we make it harder by releasing ourselves of our ownership of how we react to what happens around us that affects us?

“Confirmation bias is the tendency to search for, interpret, favor, and recall information in a way that confirms or supports one’s prior beliefs or values.” – Wikipedia

We are all guilty of confirmation bias and it takes a significant amount of discipline and self-awareness to consider that our brains are often seeking to validate our already existing belief structures. This is not good when you are seeking to find commonality with others.

We must enter every discussion with an understanding that we likely have something to learn.

 

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Re-framing and empathy

We find commonality with others when we genuinely seek to learn their perspective. What we often find is that both parties are simultaneously right and wrong at the same time, and the distinguishing feature was context and perspective. For example, challenging questions to an optimist:

  1. What challenges do you think you might encounter which could slow your progress toward your goals?
  2. Have you encountered other challenges in the past that you had to overcome, and how did you do it?
  3. Do you have a set of tools in your tool kit to deal with those challenges, to help you overcome them?
  4. Who could you partner with to help you overcome your challenges?

Challenging questions to a realist:

  1. Do you know anyone else who has had this or a similar problem and has overcome it?
  2. Do you know if this has ever been done before?
  3. What do you think is different between the example that was successful, and your situation which you believe cannot be?
  4. Do you believe it is worth it for you to try to overcome this challenge?

It takes a level of discipline to pull yourself out of your own narrative and forcibly see the world through another lens. Your perceptions of other groups run a risky prospect of categorising everything they say as silly, irrelevant, or wrong.

One question we might all ask ourselves: Which is more likely?

Option 1: That they are completely wrong, and I am completely right.

OR

Option 2: We are both partially right and have different pieces of information drawn from different contexts and experiences.

If you are brave enough, you might ask the next question: Am I trying to be right or correct?

Nobody wins a binary argument

The wiser someone gets the more they realise that the world is a complex place. Problems are almost invariably multi-layered and faceted. The temptation is to assume that there is a right answer to every problem, wherein reality it can sometimes be the choice between two or more terrible options. Quite simply we must on occasion, pick the lesser of two evils.

There is a movie starring Harrison Ford from 1994 called “Clear & Present Danger”, in which Harrison Ford plays Jack Ryan (based on Tom Clancy’s series of books.) Jack Ryan is at earlier points in his career quite the do-gooder (and mostly stays that throughout), and in this book, and as reflected in the movie, comes up against Deputy Director CIA Ritter, who is quite the opposite. It’s very much a black-and-white set of characters, and when they finally clash, you have this great scene that details good vs. bad, positive vs. negative, black vs. white, or yin vs. yang…and it’s this: https://www.youtube.com/watch?v=dKsDjpKr2Mk

Ritter explains simply, “Grey. The world is grey, Jack.”

Moving Forward

It is incredibly easy in the short-term to discard people’s opinions by categorising them as a type (pessimist vs optimist), but it rarely bares fruit in the long-term. Moreover, it speaks to an unwillingness to learn new things due to the risks it might have on our existing belief structures.

What is incredibly important to note is that everyone is winging their way through life. In doing so we are all choosing the schema that we think will best support us at that time. What this means in practical terms is that some people are most likely protecting themselves by choosing to frame the world through a ‘realistic’ (or pessimistic) lens, whilst others are trying to find the positives in a world that can otherwise be quite confusing, depressing, and chaotic.

The moment we realise that our choices lead us through problem-solving and onto solutions, then we also realise that there is a choice to learn something from everyone. In doing so, we might end up one step closer to a more refined and balanced opinion.

The moment inevitably comes in our lives when we realize that we have it within our control to choose, if not the problems we face, then at least the tools we make to deal with them. It is then, at those times, that we truly start growing into our most refined and balanced selves. Particularly, when we use the right tools, make robust and informed choices, and begin directing our own path through the chaos of life.

I am not a pessimist; I am a realist- Co-authored: David Neal & David Reed

 

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I recently posted a number of content pieces that explained ‘The Principles Of War’, a set of broad and overarching guidelines that acted as a filtering system for the operational and strategic efforts we conducted within the Military. In response to these posts many asked me to collate the information in a central source so that they might apply more reasonably to their businesses and teams.

There is no point in providing a set of principles, guidelines or considerations unless we build a context behind them that establishes relevance.  This is my shot at doing that for the Principles of War in a corporate context.

The Principles of War are a set of guiding principles that act as considerations for military planning and strategy.  It has become apparent that there is some utility in using them in the corporate environment.  In this article, we look at the analysis and interpretation of the principles with that concept in mind.

Simply put, the principles exist to help frame ‘how’ to think and not ‘what’ to think.  This means that we are free to explore whatever is needed to solve the problem.  However, we must be careful to balance our priorities and resources to enable the best possible outcome.

These are the principles in order but not in importance.  Each plan or initiative will see a different prioritisation of each of these principles in order to achieve a different effects or outcome.

  1. The selection and maintenance of the aim
  2. Concentration of force
  3. Cooperation
  4. Economy of effort
  5. Security
  6. Offensive action
  7. Surprise
  8. Flexibility
  9. Sustainment
  10. Maintenance of morale

The situation will see each principle being utilised differently and should be weighted depending on the circumstances, what needs to be achieved and the priorities set out by the planner.  As an example, when developing a concept for client focused service (aim) we may need to bring in another organisation to cover an identified need (cooperation) which we could only build ourselves at a much higher cost (economy of effort).  This joint venture may necessitate an exchange of restricted information (security) to ensure the team is established, trust is built, and we can be demonstrating our ability to adjust to our client’s needs (flexibility/aim).

For this scenario, the client focused service has primacy.  It may look something like this.

Note – ‘the doctrine’ comments are excerpts from Land Warfare Doctrine 1 – The Fundamentals of Land Power 2014 – The Principles of War

THE SELECTION AND MAINTENANCE OF THE AIM

The doctrine – Once the aim has been decided, all effort must continually be directed towards its attainment so long as this is possible, and every plan or action must be tested by its bearing on the aim.

“ Times and conditions change so rapidly that we must keep our aim constantly focused on the future ” – Walt Disney

In broad terms, it means to keep the object/ end in mind at every level of the operation. The creation of the aim (end state/ outcome) takes time, energy, and some serious thought. This is true for military and corporate action.

When selecting and maintaining the aim:

  1. Ensure it aligns with your values
  2. Communicate it simply and effectively to those involved
  3. Reinforce the aim at all levels
  4. Resist the urge to ad hoc stray from the aim
  5. Maintain open lines of communication with key stakeholders
  6. Test any changes against its impact on the overall aim
  7. Bring subject matter experts in for objectivity

Know where you are heading before you start. It allows you and your team to align to a common outcome and make decisions as well as maintain momentum in your absence. From CEO to a jobseeker, selecting and maintaining your aim provides the purpose to make sound decisions.

CONCENTRATION OF FORCE

The doctrine – Concentration of force is the ability to apply decisive military force at the right place, at the right time and in such a way as to achieve a decisive result.

“ The talent of the strategist is to identify the decisive point and to concentrate everything on it, removing forces from secondary fronts and ignoring lesser objectives. ” – Carl von Clausewitz

To be successful we need to be able to concentrate our capabilities, at the appropriate time and place, to achieve success. This means knowing what we have, what it can do and where it is going to have the most impact.  Then doing it.  This principle is about be deliberate and even more so, decisive.

In a corporate context this would mean:

  1. Having the funding to support a new project or capitalise on an opportunity
  2. Aligning staff, capital and messaging at a key point to achieve and outcome
  3. Defining areas that are irrelevant for expenditure
  4. Having a surge capability to reinforce success
  5. Knowing the strategy and communicating key locations and times for action
  6. Making decisions within the time to be effective
  7. Building alignment, momentum and energy to decisive points in the plan

We cannot spend everything on anything.  Prioritise those actions that will have the highest impact and align to the strategy.  Then build up the required resources, staff and capital to seize an opportunity.  This is a deliberate and defined process.

COOPERATION

The doctrine – Cooperation within joint combined arms interagency teams, allies and coalition partners is vital for success. Only in this way can the resources and energies of each be harnessed so as to achieve success.

” It is the long history of humankind (and animal kind, too) that those who learned to collaborate and improvise most effectively have prevailed. ” – Charles Darwin

Vital to success is the ability to bring together multiple agencies to achieve an overall effect.  What this means in a practical sense is to build teams that cover each other’s gaps.  We cannot know or be great at everything, so we join forces with others to create something better than our own individual capability.

What cooperation looks like:

  1. Admitting that you are not strong in an area
  2. Aligning with a team that is
  3. Leaving your ego at the door and being prepared to be led depending on the priority
  4. Acknowledging a greater purpose
  5. Sharing information freely and in a timely fashion
  6. Synchronising the efforts in space, time, and priority to create the best impact
  7. Putting the team needs first
  8. Protecting each other and representing them in areas where they don’t represent themselves

Combining efforts takes a great deal of trust, authenticity, and respect.  It may be for a short period or an enduring strategic partnership.  The vulnerabilities of your joined team must be protected at all costs.

ECONOMY OF EFFORT

The doctrine – Economy of effort is the prudent allocation and application of resources to achieve the desired results.

“ The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency. ” – Bill Gates

Economy of effort.  This principle deals with ‘playing smart’ and making the full use of available resources. It is in this space that we create a balance in priorities and what we can realistically achieve and sustain.  Appropriate allocation must be nested with the strategy as they are finite.  Priority allocation must go to the main effort that and supporting efforts will be created to enable it.

In a corporate setting this might look like:

  1. Priority resourcing to finding new opportunities
  2. Supporting effort in retaining and consolidated current projects
  3. Reserve resources segregated for identified contingencies

A changing environment requires adaptability and if the main effort/ supporting efforts evolve then the priority of resourcing will change.  At all times maintaining your economy of effort must be nested with the other principles like sustainment.  Appropriate allocation of effort can mean the difference between success and failure.

SECURITY

The doctrine – Security is concerned with measures taken by a command to protect itself from espionage, sabotage, subversion, observation, or surprise. It is of basic concern during any campaign or operation. Security is required to operate effectively with minimal interference from the enemy.

“ Protection and security are only valuable if they do not cramp life excessively. ” – Carl Jung

To be able to continue to operate and/ or obtain opportunities we must first ensure that our own capabilities are as secure as required by the strategy.  Now in times of need, sacrificing security for speed may be that strategy but it must be a planned, deliberate, and precise decision.  Offensive strategies can also be a method of security as we stay mobile, maintain momentum and aren’t targetable.

In a corporate context, this could mean:

  1. Securing your information, strategies and plans from your competitors
  2. Ensuring you have consolidated resources to mitigate uncertainties
  3. Future proof your employee relevance by developing them
  4. Maintain quick and deliberate decision-making cycles to stay ahead of the competition
  5. Securing financial viability by maintaining cashflow
  6. Diversifying to create redundancy to secure operational viability
  7. Mitigating priority risks to reduce critical events

Security of our businesses in physical, financial, strategic, operational and resource-based decisions is important to enable us to operate effectively with minimal disturbance.  This principle allows us to analyse risk and mitigate it before crisis occurs.

OFFENSIVE ACTION

The doctrine – Military forces take offensive action to gain and retain the initiative. This has often taken the form of building momentum and fueling it to snowball the opposition. In most circumstances, such action is essential to the achievement of victory.

“ A little deed done very well is better than a mighty plan kept on paper, undone. Wishes don’t change the world; it’s actions that do this business! ” – Israelmore Ayivor

We need an offensive action (read, a bias for action in this case) to either regain or maintain initiative, or in a corporate context; maintain your competitive advantage, be first to market, launch on a project or create and seize opportunities.  This action must be deliberate and decisive and must be driven towards achieving the established aim.

To effectively implement offensive actions, we should:

  1. Empower people who have a bias for action (as long the strategy supports it)
  2. Consolidate and make use of adequate resources
  3. Ensure the action is sustainable to the end
  4. Be linked to other key stakeholders to support
  5. Use an element of surprise
  6. Make effective use of available resources
  7. Be deliberate and decisive
  8. Be oriented towards the overarching aim or strategy
  9. Be balanced with security of our own capabilities

In a military context this may necessitate combat however, it can also be the use of information actions and achieving influence as well.  Overall, it is important to understand the importance of having a bias for action as it creates momentum, speed in decision making and advantage over your competitors.  This bias will ultimately allow you to create opportunities not just be reactive to them.

SURPRISE

The doctrine – Surprise can produce results out of all proportion to the effort expended and is closely related to security.

“ In conflict, straightforward actions generally lead to engagement, surprising actions generally lead to victory ” – Sun Tzu

In a military term this might require deception or simply being able to disperse and concentrate rapidly, concealing your activity, appearing weak when you are strong etc.  The idea is to be where you are unexpected or where you are expected at a time when you are not, in forces that weren’t planned for.  In a corporate context, this may mean the release of a new strategy, software, market entry, product release in a time and manner that is not expected so that your competitors can’t mimic or get the inside track.

To achieve successful surprise:

  1. Be where you are not expected to be
  2. Appear vulnerable when you are in fact strong
  3. Appear strong when you are weak
  4. Approach markets from different methods
  5. Create strong allies who enable you to scale and disperse rapidly
  6. Know your environment in detail
  7. Understand the importance of timing
  8. Have a strategy and a plan
  9. Show the minimum amount of activity in an area people are expecting so that they don’t know what your actual aim is. It is called a feint.
  10. Be adaptable and ready to respond to your changing environment

This list is ultimately endless but, in a nutshell, utilising surprise not only keeps you and your team excited about new plans, it also enables you to capitalise on opportunities before others know you are even looking at them.

FLEXIBILITY

The doctrine – Flexibility is the capacity to adapt plans to take account of unforeseen circumstances to ensure success in the face of friction, unexpected resistance, or setbacks, or to capitalise on unexpected opportunities.

“ It is not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change. ”  – Charles Darwin

This is your ability to adapt to an ever-changing environment (your AQ).  I would also include your resilience to setbacks, ability to deal with friction, chaos and complexity and to make decisions in uncertainty.  The aim of flexibility is to maintain dynamic decision making across multiple lines of operation and still be synchronised.

To build flexibility:

  1. Identify and communicate the overall aim
  2. Understand your environment
  3. Build a redundancy or reserve of resources
  4. Empower decision making at the lowest level
  5. Simplify communication
  6. Provide realistic and relevant boundaries
  7. Create an environment of innovation
  8. Absorb risk, friction and anxiety for your team

Giving your team and organisation the confidence and capability to accept risk and seize opportunities is a deliberate process.  As leaders we have a responsibility to create the environment and set the conditions for success.  Build and train your teams to be able to understand intent and feel confident to take risks knowing that you have their backs.  Ultimately, gaps and opportunities will be found by them.  If they feel confident and capable, you will be able to pivot early and often.

SUSTAINMENT

The doctrine – Sustainment refers to the support arrangements necessary to implement strategies and operational plans.

“ You won’t find it difficult to prove that battles, campaigns, and even wars have been won or lost primarily because of logistics ”  – General Dwight. D. Eisenhower

The new executive with the grand ideas will often forget about the sustainability of a project or strategy.  Logistics and sustainability don’t just happen and can underpin an entire campaign.

Deliberate planning of time and resources for both offensive and defensive strategies should be a priority if you want an enduring impact.  The sustainability or logistical elements of are also those things that are easily targetable by a competitor who can bring more support to the game.

To be sustainable we must:

  1. Accurately plan the requirements of our missions
  2. Have a redundancy
  3. Identify the needs and requirements of our teams
  4. Be prepared to do more with less (should not be the ‘go to’ move)
  5. Be creative and use initiative
  6. Allocate resources to those areas with the greatest impact
  7. Prioritise resources (especially time and energy)
  8. Have a strategy and a plan

Sustainability of our initiatives is the life blood of enduring impact.  In change management, fatigue and obstruction are the result.  In projects, loss of capability occurs or a failure to meet scope.

Be clinical and decisive in your application of resources.

MAINTENANCE OF MORALE

The doctrine – Morale is an essential element of combat power. High morale engenders courage, energy, cohesion, endurance, steadfastness, determination and a bold, offensive spirit.

“ An army’s effectiveness depends on its size, training, experience, and morale, and morale is worth more than any of the other factors combined. ” – Napoleon Bonaparte

For those that know and understand the power of good morale, it is understood that this can be the power that turns the tide and make the unachievable…achievable.

Teams with high morale based on being highly trained, determined people with a shared value set, cohesion and trust will outperform even the best ‘qualified’ teams (on paper) with low morale. This is the secret force multiplier that changes the game.

Morale is built on:

  1. Trust
  2. Shared experience
  3. Open communication
  4. Success (short/long term) and performance
  5. Influential leadership (at all levels)
  6. A shared purpose and identity
  7. Commitment and conviction to succeed
  8. A genuine and authentic care for each other and the team
  9. Culture and a feeling of belonging
  10. A willingness to put the team above yourself

If you have worked in a team with high morale, you will understand the power and addictive nature of it. You feel indestructible and associate the impossible as the possible. However, it takes work and commitment to being a part of something bigger than yourself.

SUMMARY

The principles of war have been developed over the years as a set of factors and considerations for successful planning and implementation of strategy.

Depending on the environment, the adversary, experience, available time and any other amount of identifiable conditions will determine what weight is applied to each principle. We cannot achieve every principle perfectly every time. Sometimes we may have to sacrifice one to achieve another as a priority of circumstance. That means that careful consideration and analysis must be applied to each strategy and plan. The consideration itself will lead to a better plan than had it not been done at all.

Ultimately, having a set of principles that can help aid in planning and decision making helps you to create better outcomes.  The principles of war are one such set.

There is some genuine concern and trepidation about taking the first step. My question is, is it actually the first step that you are stalled on? Surely we are continuing something that has already begun. The action is the next step after the idea. The ‘how’ is the next step after the ‘why.’ In that case, the first step has been taken and now we have momentum.

In any project or change there is a slight pause at the beginning, followed by, “how does this thing start?” The thought alone strikes fear into a project or change manager. Especially, if there are tight dead lines. (Aren’t there always?) With your permission, let me share some simple tips and tricks for getting passed the first (next) hurdle.

1. Think of everything as a next step, not your first. The first step is always the hardest right? So… take the next step. It implies momentum and movement. Try re-framing your thoughts from “how do I start this thing,” to “what’s next?”

 2. Focus on the ‘Why.’ If you don’t know the reason for doing something, try and find it. Whenever there is an absence of what to do and how to do it, refer back to the reason why. This will guide your decision making and give your team a context for their own. For example, if I am analysing a next step, I filter it with ‘Good people, helping good people.’ That is my ‘why,’ what is yours?

 3. Establish a timeline with key timings and dead-lines. Building in boundaries and times for delivery, keeps us accountable to something. We know that something must be delivered at a certain time. This focuses our energy and allows us to prioritise what is important at a point in time. This way, we are less likely to get lost in things that don’t matter.

 4. Keep a project/ change notebook (log) – when in doubt refer to it and regain momentum. Ever lost track of what you were saying and couldn’t remember the point you were about to make? Keep a log/ diary of actions and information (mostly to reaffirm the ‘why’) and when in doubt, refer to it. This will allow a systematic and logic method of back tracking to then regain your momentum.

 5. Have a sounding board or mentor that is outside the project – they will provide logical and object perspective. A fresh set of eyes on a problem set is worth its wait in gold. Have you ever heard the saying:

Can’t see the forest for the trees

It means, that we are so buried in the details that we cannot see the whole situation. Take some time to detach from the details and re-orientate on the holistic picture. A new perspective will reveal information that can be extremely useful. Also, refer to point 2.

 6. You aren’t alone, invest in the team. How often have we heard of the best ideas coming from left field, somewhere we had not considered. This starts with the team. Teams that solve problems together are inherently stronger. Invest in that and the team will not only help with the solution but own the outcome.

6. Solve a problem, Then another and one more. Once we have solved enough problems, we are back on track. The biggest threat to delivery is no action at all. We will talk about wasting time and ‘what is the wrong action,’ in a later article.

There it is, some thoughts that might help you through a sticking point and allow you to gain some momentum. I would really enjoy your ideas and comments. 

What gets you through a ‘freeze’ moment? Let us know in the comments below.

“I always likened the STAR method to that of a quick SMEAC. It was much easier as the interviewer when the interviewee presented their thoughts in a logical manner, not only because I had to write them down but also it’s easier to digest.

Rob, Recruiter, ex-military

“Hard to break the barrier sometimes not through lack of experience or relevance, but simple/subtle differences in lexicon.

Dave, transitioning from Military 

I [Tim Cook] wanted to carry on from a theme that fell out of my last post. I am not a proponent of the STAR (situation, task, action, result) interview technique. Most would be familiar with it, as it appears to be the dominant technique for organisations seeking to recruit new talent. I have had difficulty using it as the interviewee, and I’ve had feedback from other job seekers, as well as selection board members, that it doesn’t work for them either.

My position no doubt comes from a personal bias. I have always left an interview that used the technique feeling like I had not done well, and true to form I’ve not progressed through those recruiting rounds. I believe it is also an ex-military bias as we suffer from using a different business lexicon in our daily affairs. Many of us struggle to translate this lexicon when presenting for industry roles when we transition out of uniform. This makes answering questions about our capabilities and past experience difficult at the best of times. Having to do so using an answer format of situationtask, action and response, becomes that much harder.

Having said this I’ve also had others (again from all sides of the equation) tell me they are big fans. Many see it as the only viable method to test and compare job candidates’ suitability, and argue convincingly that if better methods existed they would be dominant. This has led to me to explain my position here. I’m a STAR challenger. I’m also a realist, and a job seeker. Whether I like it or not, it is the dominant interview technique, particularly for the kind of roles I seek out (professional services or middle to senior management positions). Whilst maintaining my position as a STAR challenger I need to become a STAR performer, or else I risk remaining a job seeker indefinitely.

Because I have heard such polarising positions on this matter I have reached out to my network to get their thoughts on it and include their opinions in a way that tells both sides. I’ve always found every opinion has merit if you seek to challenge the status quo.

I’ve also recruited in some help from an old colleague to co-author. We hope that in reading our thoughts below you begin to challenge whether the STAR technique is the best way to conduct interviews when recruiting for roles. And for those job seekers out there, we hope to provide some useful tips on how to become a STAR performer, regardless of whether you are also a STAR challenger.

What is the STAR interview method? When can it work?

The STAR technique is a widely utilised tool for a reason. It provides structure and design in a recruiting environment which is often saturated with applicants and information. 

“The recruiter doesn’t know anything about you. The STAR technique lets them test how appropriate your experience is for the role without giving away too much so they can make a judgement about your ability to do the job.” Becky, Recruiter. 

This being said, the STAR technique is best utilised when recruiting for technical and trade specific positions as it provides a logical and structured way to draw out specifics around a technical skill or past experience. In this way it is best used in multi-stage recruitment processes, such as where a second interview with a candidate focuses solely on technical capability. It is less suited as an initial interview technique or to roles that require a more generic or holistic approach to problem solving such as managerial, or leadership positions. The reasons for this will be discussed in greater detail below.

Why I’m a STAR challenger

So in the right circumstances, the STAR technique has merit and deserves it’s place as a tool for recruiters and interviewers to shortlist candidates and select the best for the role. It’s a tried and true method, and one that is comfortable for many; however, others have been expressing dissatisfaction with the technique for some time

“It is cumbersome and restrictive.” 

Deb, Group Facilitator

It has flaws, and there are equally many circumstances when other techniques are more appropriate. So let’s look at the flaws:

It tests the wrong things. In general the process tests against skills or competencies rather than cultural fit for the recruiting organisation. Fit and the potential to find a sense of purpose in the organisation or career path is much more important than perfect skills match. We never stop learning and can learn new skills when provided an environment that allows you to do so. When recruiters emphasise perfect skills fit I’m left wondering whether the organisation is willing to invest in their people at all.

Also many interviewers will try to use the STAR method to test cultural fit, attitude and values. This results in questions being very vague or broad, demanding “a particular time in space” response due to the format of the answer. Integrity, ambition, resourcefulness etc are demonstrated over time, not because a person did the right thing once and can provide a great STAR response. Also the demand for metrics in answering questions around culture, attitudes and values is nonsensical. What metric can you place against integrity?

It’s too specific and hence removes context. The STAR technique leads the candidate to “Tell me about ONE time you did this?” That they’ve done it once doesn’t indicate experience or competence. Anyone can cite a few experiences that meet a question. Sometimes they got lucky and were in the right place and time to have an amazing tale. But if they didn’t learn as much from it or weren’t as involved in the solution as the represent, then are they the best candidate just because they had the most impressive story? To come to grasps with a person’s potential is more difficult than asking for a few snapshots in time.

Another significant concern is that the technique does not allow the individual to adequately define or explain the broader context of a situation due to the need for brevity. This has significance when certain high-performing individuals have completed a task under the broader context of larger organisational changes or evolutions. For example, a candidate may explain how they were able to develop efficiencies within one aspect of their previous job role, however this will have been completed alongside numerous competing, and potentially more relevant events such as personnel shortfalls, budget cuts, stakeholder complexities and inhibiting risk management restrictions. This cannot be communicated easily when describing one challenge. Identifying an individual that can complete one task does not mean that they can adequately complete two or more. The STAR technique can channel organisations into missing out on individuals who can adequately prioritise work, operate under increased stress, and demonstrate adaptability. 

Too often it’s about the past rather than a conversation about the future. The entire premise revolves around what you’ve already done, rather than your potential to do something in the future, and isn’t the latter what recruiting is really about? 

Yes it is important to know whether the person has the qualifications (whether formal or informal) to do the job. This is answered in the candidates CV. It is also important that candidates demonstrate competence in those qualifications through their experience. This is also answered in the CV, and reinforced by referees. The real question is which candidate could do the job best. This is about the future, not the past.

It’s done badly. Often I’ve been asked questions that I couldn’t fathom had anything to do with the job for which I was applying. The questions danced around a theme and seemed to be hiding the purpose of why it was asked or sometimes the theme just seemed irrelevant. The STAR technique inhibits the applicant’s ability to provide a meaningful or creative answer or to explore why the question was asked, and therefore often competes against the recruiter’s priorities which may be to identify creativity, and influential leadership potential.

Too expand further, a well designed question should be open ended to allow the applicant to explain in great enough detail, and should not be presumptive, nor leading its delivery. For example, “tell me about a time you failed at something, and how you turned it around into a win,” will undoubtedly channel the applicant into a certain method of answering the question, covering the same reoccurrence of industry buzz words. Ultimately it results in duplicity and poor differentiation between candidates. The question is generic, demonstrates poor imagination, and it is questionable whether it was asked for the purposes of determining an organisational shortfall or gap in the first place.

Lastly the method is old and tedious. Recruitment as a discipline in HR has not undergone any real innovation in a few decades. Linkedin and mass recruitment sites are excellent and useful, but haven’t transformed the industry. We still look for jobs (on whatever medium they’re advertised including referrals), apply for one by sending in a CV & covering letter, and finally go to an interview most often expecting the STAR technique. We’ve been doing that for years.

How can recruitment be done better without using the STAR technique?

Do the preparation and ask relevant questions. If an organisation wants to hire adaptive, creative, and forward thinking managers and leaders, then it needs to provide the same level of commitment and investment into finding the right people. If this requires more time to conduct recruitment, then plan for it appropriately. Questions should target key attributes or skills required to rectify identified shortfalls within the organisation. For instance, if the individual is likely to move into the position and experience a high proportion of pre-existing personnel welfare, and human resourcing cases in their team, then a weight of effort should be applied in order to test how the person will react with the potential problem. This can be tested through the use of behavioral hypothetical questioning, with fake characters, locations and events.

If an organisation wanted to identify a potential leader, then the questioning would likely require an individual to demonstrate their creativity, and ability to communicate in different ways. In this instance, providing a question that requires multiple levels of analysis, a breakdown of competing priorities, and appropriate distribution of tasks within a defined timeline would be appropriate. Then have the individual present their approach to the problem in a medium of their choosing.

Role playing. Having an applicant face to face with another individual is a proven method of determining desirable behaviors. This coupled with relevant questioning modeled on likely issues to be seen in the workplace will improve the chances of identifying individuals who demonstrate similarly aligned cultural values, the ability to engage with stakeholders, and most importantly the ability to communicate. Role playing and rehearsal makes up a significant proportion of the training conducted within the military, as it tests an individuals tact, tone and ability to adapt to changing situations.

How do I become a STAR performer?

As an ex-military job seeker facing the STAR technique can be a daunting prospect. The reasons for this are many and varied, but centre on translating relevant experiences into language the interviewer understands and values and then making them fit the technique. Having to do so already sets you behind other candidates. The other is that our proudest or best examples may not be relevant to civilian jobs.

If we accept that in some cases STAR is here to stay, here are some tips to help you become a STAR performer.

Prepare. Like a stage performer, a political orator or a soldier, preparation is key. As much as possible try to think about the job you are going for, and what is important about the role from the perspective of the interviewer. Then match your experience and skills to that and prepare some outline responses. In doing the preparation try to use terms that are used in the new industry to break down the language barrier. If you don’t know the terms then do the research.

Rehearse. Once you’ve prepared some responses test them by rehearsing. Work with someone you trust; friends, family or your professional network and role-play. It may feel silly, but rehearsals are important. We practice processes, drills, orders or speeches. A job interview is no less important. Don’t leave yourself in a position where you are “winging it”. If the examples you use go over the head of the average person, then go back a step and try again. It will be tedious at first, but will get quicker and easier the more you try. 

Leave pride at the door. Professionals (and all servicemen and women are professionals) are proud people, and deservedly so given the hard work they demonstrate. But pride is also a sin. If you are crossing industries or transitioning from the military your best examples to questions may not be relevant to the recruiting organisation. For instance a soldier’s honest response to questions about hardship, challenge or working with difficult people are going to be very specific to the military environment. Conversely, this doesn’t mean all your experience is irrelevant.

If you are asked a question by a recruiter that leaves you thinking about an extreme and specific military situation then you may need to leave that behind. Instead in your own mind extend that question to end with “…. in a way that is relevant to me, this job or this industry”. Find a response from your history that is closely aligned to what you can expect in future roles and use those, even if they aren’t your proudest or most impressive achievement. When describing them avoid jargon. Instead use the language you rehearsed so you can be confident you will be understood.

Be confident the skills you have are valuable. Having worked in both the military and industry we can say that the training you receive in uniform is professional, world class and transferrable. Don’t be put off that it was “military training” or focused heavily on combat skills. Whilst learning about how to act in combat you learned other things like planning, leadership and administration. Those skills and who you became as a person is valuable and transferrable to industry. If you do the previous steps you will have numerous examples in language the interviewer can understand. This will give you confidence, and that confidence will shine through to the interviewer. If you really can’t see how your skills were transferrable, find a role model and turn them into a mentor so they can assist you. 

We hope you found this post interesting, informative and helpful. Please comment and share if you feel it would be helpful to others. We are very interested to hear and share thoughts on the STAR technique, and especially different ways of preparing for interviews as a job seeker. We plan on continuing this thread by drawing out common military skills and behaviours and mapping them across to industry language to assist with translating that lexicon. 

Tim Cook is a management consultant and professional with vast supply chain and operations management experience who served in the ADF for 14 years. David Neal is a current serving ADF member with 11 years of experience, with additional experience in operations management, leadership and human resourcing.

Tim Cook on LinkedIn: https://uk.linkedin.com/in/tim-cook-3398b369

David Neal on LinkedIn: https://au.linkedin.com/in/david-neal-a57025a2